The Non-Obvious Insights Newsletter
A Webby Award Winning
Newsletter To Help You
See What Others Miss.
Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.
The Archive
Read Past Issues
of the Newsletter
#508Dangerous Passwords, Best and Worst April Fools Pranks and Why Alterna-casts Are the Future of Sports
Read This Issue →
#507United Brings a Couch To Economy, Why We Need Casting Directors and a Rumor About LEGO
Read This Issue →
#506Huggies Expensive Sht Campaign, the Gen Z Pout and My New Book Announcement From SXSW
Read This Issue →
#505World Modeling, Anti-Surveillance Products and a Hotel Suite That Rewards Human Kindness
Read This Issue →
#504Dream Engineering, How To Effectively Boycott AI and the Mysterious Black Taj Mahal
Read This Issue →
#503The Professor Saving History, a Myth About Las Vegas and Your Afterlife Soundtrack
Read This Issue →
#502The Myth That Women Are More Empathetic, What Countries Are Proudest and a Dancing Squirrel
Read This Issue →
#501Super Bowl Ad Winners and Losers, Stupid Gambling and the Murder of a Newspaper
Read This Issue →
#500The Cassette Cafe, Saving Science and How To Get Excited About the Winter Olympics
Read This Issue →
#499The Importance of Big Dreams, Ending Dual Citizenship and How "Kidults" Saved the Toy Industry
Read This Issue →
#498Why Gen Z Doesn't Want To Be the Boss, the AI Land Gold Rush and the Return of Kickstarter
Read This Issue →
#4975 Takeaways From CES, Dangerous Names and America's Disappearing Data Problem
Read This Issue →
#496Useless Years In Review, Giving Chatbots Psychedelics and How To Create a Christmas Song
Read This Issue →
#495Why Australia's Social Media Ban Works, Dangers of Driverless Cars and How To Avoid YouTube Ads
Read This Issue →
#494The Best Non-Obvious Books of 2025, How To Break AI and the Wrong Way To Measure Innovation
Read This Issue →![The 2025 Non-Obvious Holiday Gift Guide [Special Edition] issue artwork](assets/insights/5f9d7fce14a46c69.jpg)
#493The 2025 Non-Obvious Holiday Gift Guide [Special Edition]
Read This Issue →
#492Dark Sky Zoos, Word Policing, Ant Yogurt and Why 1997 Was Peak Culture
Read This Issue →
#491What Ghostwriters Think, the Benefits of Physical Car Keys and Why I Respect Kim Kardashian
Read This Issue →
#490How Electricity Became Free, the Mystery of Red Leaves and Why Mamdani Won In NY
Read This Issue →
#489Why All Online Outrage Is Fake, Nike Launches Exoskeletons and Bill Gates' Big Shift On Climate
Read This Issue →
#488Reinventing Pittsburgh, Zero Crime Neighborhoods In 12 Months and Toxic Positivity
Read This Issue →
#487The Pen That Speeds Up Learning, a Magical German Word, and the Myth of Amazon Prime Day
Read This Issue →
#486The World's Quietest Room, Celebrating Diwali and What I Learned About Events At IMEX
Read This Issue →
#485College Admissions Secrets, Emotionally Attuned Cars and the Most Hated Billboards In New York
Read This Issue →Showing issues 25–48 of 521 · page 2 of 22
