Travel – Non-Obvious

Instant Knowledge

The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.

Innovation Envy

Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.

Strategic Spectacle

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.

Enlightened Consumption

Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.

Virtual Empathy

Immersive technological experiences generate empathy through helping people see the world through new eyes.

Robot Renaissance

As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.