Microdesign
The increasingly visual way that we experience and consume the world around us is creating a demand for information presented through efficient design and imagery.
Industry: Luxury
Overquantified Life
Big data is offering more ways to quantify the world around us, but brands must be careful not to accumulate more data than they know what to do with.
Curated Sensationalism
Today, many of the most popular online “news” destinations are replacing traditional journalism with smart curation, gathering content from across the web and using persuasively written sensational headlines to drive millions of views.
Distributed Expertise
As online platforms change how we learn and gain access to previously unreachable experts, the idea of expertise itself is shifting to become more inclusive, less academic and more accessible in real time.
Anti-Stereotyping
Across media and entertainment, traditional gender roles are being reversed as assumptions about alternative lifestyles and the ways we define ourselves evolve.
Media Binging
As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.
Subscription Commerce
Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.
Instant Entrepreneurs
Better support, incentives, and tools for entrepreneurs make it possible for anyone with an idea to launch a startup knowing that the costs and risks of failure are not as high as they once were.
Shoptimization
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
Friend-Sourced Travel
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
