Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Industry: Luxury
Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Strategic Spectacle
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Touchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Approachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Ungendered
Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.
Human Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Overtargeting
Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
