Co-Curation
The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.
Trend Category: Technology & Design
Locationcasting
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
App-ification of the Web
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Crowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
