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Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

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The Fish of the Future, Rise of the DINKS and the Non-Obvious Party Photo Gallery issue artwork#362

The Fish of the Future, Rise of the DINKS and the Non-Obvious Party Photo Gallery

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The Future Normal Launches, Mullet-Only Salons, Body Doubling and Why Kids Hate Music issue artwork#361

The Future Normal Launches, Mullet-Only Salons, Body Doubling and Why Kids Hate Music

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The Most Important Job You Don't Know, Why "Deinfluencers" Matter and End of English Major issue artwork#360

The Most Important Job You Don't Know, Why "Deinfluencers" Matter and End of English Major

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How to Rebrand a Country, Fractional Executives and Why Humans Are Losing Our Sense of Smell issue artwork#359

How to Rebrand a Country, Fractional Executives and Why Humans Are Losing Our Sense of Smell

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Dating a Chatbot, The Smartest Product Placement Ever and Why Floating Stages Are The Future issue artwork#358

Dating a Chatbot, The Smartest Product Placement Ever and Why Floating Stages Are The Future

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The Shroom Boom of Psychedelic Wellness, 5 New Things a Year and Megatrends From Dubai issue artwork#357

The Shroom Boom of Psychedelic Wellness, 5 New Things a Year and Megatrends From Dubai

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Why Driving Makes People Assholes, Marie Kondo Gives Up Tidying and Adult-Only Flights issue artwork#356

Why Driving Makes People Assholes, Marie Kondo Gives Up Tidying and Adult-Only Flights

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TikTok's "Go Viral" Button, the Death of Plant-Based Meat and How Young People Spend Money issue artwork#355

TikTok's "Go Viral" Button, the Death of Plant-Based Meat and How Young People Spend Money

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Japanese Manhole Covers, Old Experts and Your Advance Copy of My Upcoming Book issue artwork#354

Japanese Manhole Covers, Old Experts and Your Advance Copy of My Upcoming Book

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The Future of Writing, Motorcycle Turbans and How Identity Is The Next Digital Battleground issue artwork#353

The Future of Writing, Motorcycle Turbans and How Identity Is The Next Digital Battleground

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The 25 Most Non-Obvious Innovations From CES 2023 and More Stories To Start the Year ... issue artwork#352

The 25 Most Non-Obvious Innovations From CES 2023 and More Stories To Start the Year ...

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The Best Non-Obvious Stories of 2022 and An End of Year Recap issue artwork#351

The Best Non-Obvious Stories of 2022 and An End of Year Recap

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The Case for Banning Short Haul Flights, Best Business Hack Ever + How to Waste $80 Million issue artwork#350

The Case for Banning Short Haul Flights, Best Business Hack Ever + How to Waste $80 Million

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Sleep Tips From Truckers, SF Gives Robots License To Kill & Why Brands Focus On Gamification issue artwork#349

Sleep Tips From Truckers, SF Gives Robots License To Kill & Why Brands Focus On Gamification

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The World Cup Contradiction, Tuvalu Becomes a Digital Nation and TIME's Best Photos issue artwork#348

The World Cup Contradiction, Tuvalu Becomes a Digital Nation and TIME's Best Photos

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The Best 100 Books of 2022, How To Give Away Billions and Flyers For Awkward Moments issue artwork#347

The Best 100 Books of 2022, How To Give Away Billions and Flyers For Awkward Moments

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Elite Travel Status Gets Harder, Ancient Head Lice and the VR Headset That Could Kill You issue artwork#346

Elite Travel Status Gets Harder, Ancient Head Lice and the VR Headset That Could Kill You

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Ten Futuristic Cities, Bhutan's New Brand and Why Elon Musk Is The Best Thing For Twitter issue artwork#345

Ten Futuristic Cities, Bhutan's New Brand and Why Elon Musk Is The Best Thing For Twitter

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Pouring Soup on Priceless Art, Skechers Steals Design and Speak With Dead Relatives issue artwork#344

Pouring Soup on Priceless Art, Skechers Steals Design and Speak With Dead Relatives

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Some People Are Mosquito Magnets, Hosting a Futures Bazaar and Gamifying Virtual Meetings issue artwork#343

Some People Are Mosquito Magnets, Hosting a Futures Bazaar and Gamifying Virtual Meetings

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Pointless Digital License Plates, Danish Friluftsliv and How Marketing Can Be Art issue artwork#342

Pointless Digital License Plates, Danish Friluftsliv and How Marketing Can Be Art

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Malta's Golden Passport, Selling Your Digital Likeness and Why We Glorify Murderers issue artwork#341

Malta's Golden Passport, Selling Your Digital Likeness and Why We Glorify Murderers

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Why Humans Learned to Laugh, the Future of PR and What Barney Can Teach Us About Hate issue artwork#340

Why Humans Learned to Laugh, the Future of PR and What Barney Can Teach Us About Hate

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Why Young People Love Captions, Teaching Robots Common Sense + Good News On Ozone Layer issue artwork#339

Why Young People Love Captions, Teaching Robots Common Sense + Good News On Ozone Layer

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Showing issues 169–192 of 520 · page 8 of 22

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