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Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

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Emojis Make You Less Attractive, Monopoly Celebrates Making Kids Angry & Color Printers Suck issue artwork#338

Emojis Make You Less Attractive, Monopoly Celebrates Making Kids Angry & Color Printers Suck

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How Prebunking Fights Misinformation, a Parking Lot Converts Apartment + hile's Constitution issue artwork#337

How Prebunking Fights Misinformation, a Parking Lot Converts Apartment + hile's Constitution

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Why We Love Microsoft's Clippy, France Aerial Photos To Enforce Taxes & Fixing Student Debt issue artwork#336

Why We Love Microsoft's Clippy, France Aerial Photos To Enforce Taxes & Fixing Student Debt

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Family Travels Before Kids Go Blind, A Robot Rapper and "De-extinction" Of Tasmanian Tiger issue artwork#335

Family Travels Before Kids Go Blind, A Robot Rapper and "De-extinction" Of Tasmanian Tiger

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The Scientist Who Saved Ketchup, a Boat Climbing Walrus and Why Some People Are Left Handed issue artwork#334

The Scientist Who Saved Ketchup, a Boat Climbing Walrus and Why Some People Are Left Handed

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Space Chorizo, the Bookshelf That Converts Into a Coffin and Why I'll Never Buy a MacBook issue artwork#333

Space Chorizo, the Bookshelf That Converts Into a Coffin and Why I'll Never Buy a MacBook

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Selling Empty Cans, the Uselessness of Wikipedia and a Musical That May Be The Next Hamilton issue artwork#332

Selling Empty Cans, the Uselessness of Wikipedia and a Musical That May Be The Next Hamilton

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In-House Universities, the Weird Girl Aesthetic and Saudi Arabia's City of the Future issue artwork#331

In-House Universities, the Weird Girl Aesthetic and Saudi Arabia's City of the Future

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The NRA Children's Museum, a Woman Who Married Herself and Self-Shamanification of Tech CEOs issue artwork#330

The NRA Children's Museum, a Woman Who Married Herself and Self-Shamanification of Tech CEOs

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Sri Lanka's Farming Catastrophe, Manhattanhenge, and Why BMW Is Charging For Heated Seats issue artwork#329

Sri Lanka's Farming Catastrophe, Manhattanhenge, and Why BMW Is Charging For Heated Seats

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How Coffee Makes You Buy Junk, Airport Signs, and Why Inflation Makes Companies Greedier issue artwork#328

How Coffee Makes You Buy Junk, Airport Signs, and Why Inflation Makes Companies Greedier

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Saving Magazines, Hate-Seeking Media and the Return of Party Tourism issue artwork#327

Saving Magazines, Hate-Seeking Media and the Return of Party Tourism

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Why We Need Convention Centers, Wearing Shoes In the House and Spoiled "Kiddults" issue artwork#326

Why We Need Convention Centers, Wearing Shoes In the House and Spoiled "Kiddults"

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China Admits Detecting Aliens, Why To Delete Your Past and the Secret of "Babushka Z" issue artwork#325

China Admits Detecting Aliens, Why To Delete Your Past and the Secret of "Babushka Z"

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CNN Rethinks "Breaking News," the Lean In Backlash and How to Save Dying Expertise issue artwork#324

CNN Rethinks "Breaking News," the Lean In Backlash and How to Save Dying Expertise

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Rotterdam's Rooftop Festival, My Best Graduation Advice and the Truth About Dress Codes issue artwork#323

Rotterdam's Rooftop Festival, My Best Graduation Advice and the Truth About Dress Codes

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Space Cremation, Sinkhole Forests, a Dog Bed for Humans and Unlimited Vacation Policies Fail issue artwork#322

Space Cremation, Sinkhole Forests, a Dog Bed for Humans and Unlimited Vacation Policies Fail

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The Rise of Anti-Fans, Burrito Tape, and Why Beer Costs $28 In NY Airports issue artwork#321

The Rise of Anti-Fans, Burrito Tape, and Why Beer Costs $28 In NY Airports

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Exotic Tiger Steaks, Marvel's Marketing Secret and the Most Boring Room Ever issue artwork#320

Exotic Tiger Steaks, Marvel's Marketing Secret and the Most Boring Room Ever

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Man Loses Access To Holographic Wife, Ageist Fonts and Why To Vote Republican This Week issue artwork#319

Man Loses Access To Holographic Wife, Ageist Fonts and Why To Vote Republican This Week

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How To Earn Real Money For Walking, VR Simulated Kisses + Billionaire Important Than Musk issue artwork#318

How To Earn Real Money For Walking, VR Simulated Kisses + Billionaire Important Than Musk

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Micronations, Cleaning Up Barcelona and How Corporate Boards Are Failing All of Us issue artwork#317

Micronations, Cleaning Up Barcelona and How Corporate Boards Are Failing All of Us

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The Year's Best Photo Journalism, Banning Passwords and Why Most Rebranding Is Worthless issue artwork#316

The Year's Best Photo Journalism, Banning Passwords and Why Most Rebranding Is Worthless

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Huckster Economy, Telescopes On Balloons + Non-Obvious Newsletter Honored In Webby Awards! issue artwork#315

Huckster Economy, Telescopes On Balloons + Non-Obvious Newsletter Honored In Webby Awards!

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Showing issues 193–216 of 520 · page 9 of 22

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