AboutTrendsBook AwardsSpeakingPodcastInsightsExperiencesPublicationsSubscribe

The Non-Obvious Insights Newsletter

A Webby Award Winning
Newsletter To Help You
See What Others Miss.

Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

Subscribe Free → Read The Latest Issue
Non-Obvious Insights badge Webby Award Honoree 2022

The Archive

Read Past Issues
of the Newsletter

The Credit Card Showdown, Flushless Toilets and Why It's Normal To Believe In The Paranormal issue artwork#391

The Credit Card Showdown, Flushless Toilets and Why It's Normal To Believe In The Paranormal

Read This Issue →The Wiggles Movie, Death of Self-Checkout and Pathetic Branding of the World's Hottest Pepper issue artwork#390

The Wiggles Movie, Death of Self-Checkout and Pathetic Branding of the World's Hottest Pepper

Read This Issue →The Liquid Tree, SXSW Sydney and the Search For The Realest Person On Earth issue artwork#389

The Liquid Tree, SXSW Sydney and the Search For The Realest Person On Earth

Read This Issue →Fat Bear Week, 7 Tips for A.I. Marketing and the Dangers of Plastic Cutting Boards issue artwork#388

Fat Bear Week, 7 Tips for A.I. Marketing and the Dangers of Plastic Cutting Boards

Read This Issue →The Man Who Could Live Forever, the Year's Best Data Visualizations and Why I Am #nothumbled issue artwork#387

The Man Who Could Live Forever, the Year's Best Data Visualizations and Why I Am #nothumbled

Read This Issue →Licking Rocks, Shaming Marketing Agencies, Cocaine Hippos and Glow-in-the-Dark Houseplants issue artwork#386

Licking Rocks, Shaming Marketing Agencies, Cocaine Hippos and Glow-in-the-Dark Houseplants

Read This Issue →The Myth of Car Ownership, a 0% Loan Experiment and Why PPT Is The Best Software Ever Made issue artwork#385

The Myth of Car Ownership, a 0% Loan Experiment and Why PPT Is The Best Software Ever Made

Read This Issue →Poetry In Parks, Veggie Palm Scanner, UFO Videos and the Solution To Global Warming issue artwork#384

Poetry In Parks, Veggie Palm Scanner, UFO Videos and the Solution To Global Warming

Read This Issue →Abolishing Wilderness, Underwear Without Pants and the Death of Bathtubs issue artwork#383

Abolishing Wilderness, Underwear Without Pants and the Death of Bathtubs

Read This Issue →Lazy Girl Jobs, the Future of Accessibility and the Team That Lost 17,000 Times issue artwork#382

Lazy Girl Jobs, the Future of Accessibility and the Team That Lost 17,000 Times

Read This Issue →Wearable Insects, Travel Guide Scams, Image Cloaking and Why Japan Is Hiring the Elderly issue artwork#381

Wearable Insects, Travel Guide Scams, Image Cloaking and Why Japan Is Hiring the Elderly

Read This Issue →Why Travelers To Paris Faint, a Weight Loss Culture War and the Horrors of Deep Fake Love issue artwork#380

Why Travelers To Paris Faint, a Weight Loss Culture War and the Horrors of Deep Fake Love

Read This Issue →World's Most Powerful Passport, Influencer Marketing Gone Wrong & Cost of Unnecessary Meetings issue artwork#379

World's Most Powerful Passport, Influencer Marketing Gone Wrong & Cost of Unnecessary Meetings

Read This Issue →Crocs Engagement Ring, Kinetic Dancing Floors and a Scary Video All Parents Should Watch issue artwork#378

Crocs Engagement Ring, Kinetic Dancing Floors and a Scary Video All Parents Should Watch

Read This Issue →Pride In Being American Lowest Ever, AI May Spark A New Religion and the Cost of a Human Head issue artwork#377

Pride In Being American Lowest Ever, AI May Spark A New Religion and the Cost of a Human Head

Read This Issue →Hackers Discover Tesla's "Elon Mode," Student Eats $120k Banana + Nokia Reinvents Mobile issue artwork#376

Hackers Discover Tesla's "Elon Mode," Student Eats $120k Banana + Nokia Reinvents Mobile

Read This Issue →Nonsense AI Apps, Meta Pushes VR Content To 10 Year Olds and Nonprofit Donations Plummet issue artwork#375

Nonsense AI Apps, Meta Pushes VR Content To 10 Year Olds and Nonprofit Donations Plummet

Read This Issue →The Poison Book Project, Times New Bastard and the Future of Sound issue artwork#374

The Poison Book Project, Times New Bastard and the Future of Sound

Read This Issue →Why Subtitles Are So Popular, the Couch That Folds and Japan's Earthquake Vending Machines issue artwork#373

Why Subtitles Are So Popular, the Couch That Folds and Japan's Earthquake Vending Machines

Read This Issue →Vegas Casinos Fix the Odds, Adding Humanity to Gig Work and My Big Publishing Announcement issue artwork#372

Vegas Casinos Fix the Odds, Adding Humanity to Gig Work and My Big Publishing Announcement

Read This Issue →Life Saving Radio, the "Motel Patels" and Why Americans Think They Are Better Than They Are issue artwork#371

Life Saving Radio, the "Motel Patels" and Why Americans Think They Are Better Than They Are

Read This Issue →The Boot Girls, How AI Will Save Education and Why Spoilers Aren't As Bad As You Think issue artwork#370

The Boot Girls, How AI Will Save Education and Why Spoilers Aren't As Bad As You Think

Read This Issue →A $400 Million Gold Coffin, Spotify's Mistake and Guilt Tipping the Self Checkout issue artwork#369

A $400 Million Gold Coffin, Spotify's Mistake and Guilt Tipping the Self Checkout

Read This Issue →Revenge Partying, Pointless Luxury, Streaming Undies and the Writer's Strike issue artwork#368

Revenge Partying, Pointless Luxury, Streaming Undies and the Writer's Strike

Read This Issue →

Showing issues 145–168 of 525 · page 7 of 22

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.