Lead The Future by Being a
Non-ObviousTM Thinker
We believe the world needs more leaders who can rethink their perspectives and see what others miss. Non-Obvious Thinkers can do that.
Yes, I want to be a Non-Obvious Thinker and Subscribe!
What is
Non-ObviousTM?
Be More Interesting
Join the List
LATEST NON-OBVIOUS STORIES…
Soundproof Silk, How to Distribute Acid and Why Pronatalists Want a Dozen Kids
May 30, 2024 Read More about Soundproof Silk, How to Distribute Acid and Why Pronatalists Want a Dozen Kids
Why Ridiculous Art Matters, Sanctioned Deepfakes and the World’s Best Smelling Stamp
May 23, 2024 Read More about Why Ridiculous Art Matters, Sanctioned Deepfakes and the World’s Best Smelling Stamp
The Digital Guillotine, How to Fix Debates and Fighting the Motherhood Penalty
May 17, 2024 Read More about The Digital Guillotine, How to Fix Debates and Fighting the Motherhood Penalty
Why We Killed the Jalapeño, The Most Idiotic Idea in America and Kite Powered Cargo Ships
May 9, 2024 Read More about Why We Killed the Jalapeño, The Most Idiotic Idea in America and Kite Powered Cargo Ships View All
We Believe the World Needs More
Non-ObviousTM
Thinkers
Non-Obvious
Books
Starting with the first trends report in 2011, Non-Obvious has created books that inspire non-obvious thinking and provide practical, actionable content. Learn More
Non-Obvious
Experiences
We provide useable educational opportunities for the leaders, organizations, and curious minds who want to lead the future. Learn More
Non-Obvious
Insights
We offer additional (free) learning opportunities for those who may not have the time or funds for more traditional training. Learn More
Non-Obvious
Diversity
We believe we can create a more diverse world together, one that goes beyond conversation to produce real results. Learn More
Organizations We Have Helped…
What Our
Clients say:
“When we asked the Non-Obvious Company to create a virtual training program, what they managed to deliver blew us away! The non-obvious trends were perfectly customized for our industry, and their content and delivery received rave reviews from our entire remote team spread across the country.”
Kaushal Shroff
Digital Marketing Director, Prudential
Non-Obvious thinking
How to see what other miss
The ultimate concise guide to innovative thinking in a noisy world.
Crafted by a bestselling futurist, Rohit Bhargava, and a pioneering venture capitalist, Ben duPont, this book is your blueprint to bigger thinking, better ideas and smarter insights.
If you want to have bolder ideas, think like a trailblazing futurist and hone your abilities to find the patterns of everyday life that most of us ignore, this guidebook will help. Spanning just 120 short pages, this is not an intimidating big idea book. It’s a digestible guide to bigger ideas.
Non-Obvious
Megatrends
How to See What Others Miss and Predict the Future
Non-Obvious Megatrends is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career. Learn More Buy Now
How We Inspire
Non-ObviousTM
Thinking
NON-OBVIOUS KEYNOTE SPEAKING
Topics:
Innovation | How to be a Non-Obvious Thinker (and See What Others Miss)
Trends | 7 Non-Obvious Trends Shaping the Future Normal
Marketing | The Art and Science of Non-Obvious Marketing (In a Skeptical World)
Non-obvious Workshops
Topics:
Leading Innovation
Trend Curation + Forecasting
Storytelling + Persuasion
Non-Obvious Online LEARNING
Text to come
Text to come Learn More
Non-Obvious Trends
The Bestselling Trends Series Read
by over 1 Million People
The Non-Obvious Trends series curated and explored the most interesting and impactful trends shaping culture and business. Learn More
Non-Obvious Business Guides
Like Having Coffee With an Expert
The Non-Obvious Business Guides series offers smart, actionable advice from renowned experts written for busy professionals who need more than a bloated and useless Dummies’ or Idiot’s Guide. Learn More
The Non-Obvious podcast
Shift Your Perspective. Be More Interesting.
Learn from groundbreaking thinkers as bestselling author Rohit Bhargava interviews them about their big non-obvious idea and why it matters. Podcasts
Inc Non-Obvious Book Awards
The Best Non-Fiction Books of the Year
Created for book lovers, by book lovers, the awards go to the most compelling and original non-fiction reads of the year – announced every December since 2014. Learn More
Non-Obvious Diversity
We Can Create a More Inclusive World Together.
Experience the world’s most ambitious conversation on diversity. Learn More
The Future Normal
How we will live, work, and thrive
in the next decade
This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
A Book About How to Build a More
Inclusive World
Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge of embracing diversity through the lens of twelve key themes and offers an actionable guide for truly building a more inclusive world. Learn More Buy Now
Shift Your Perspective
Be More
Interesting
Just named a 2022 Webby Award Honoree! Join over 25,000 subscribers and read a weekly curated list of the most fascinating and non-obvious stories of the week.
Contact
Have a Question or Inquiry?
All emails will get a response within 24 hours!