Get Non-Obvious Ideas To Help You See What Others Miss and Win The Future ...
Register for our Non-Obvious events and get exclusive updates on upcoming SXSW events and other gatherings!
Since 2015, Non-Obvious Company founder Rohit Bhargava has been a
SXSW Featured Speaker 12 times, headlining stages in Austin, Sydney, and London.
Non-Obvious Events 2026
ABOUT NON-OBVIOUS @ SXSW
Non-Obvious has been a part of SXSW since 2015! Here are some past highlights:
2025 Featured Session
2024 Featured Session
2023 Featured Session
2023 SXSW Studio Interview
2022 Featured Session
2019 Featured Session
2020 Virtual Featured Session
2020 SXSW Sessions On Demand
A Short Message From Rohit
Hi, I'm Rohit Bhargava. I've been a Featured Speaker at SXSW at 12 previous SXSW events across Austin, Sydney and London. Before all this, I spent 15 years in the agency world at Leo Burnett Australia and Ogilvy Global, working in strategy, creative, and new business.
After leaving agencies behind, I started two companies, spoke on stages in 32 countries, and taught marketing and storytelling at Georgetown University.
I've also written ten books (hitting the WSJ bestseller list three times), and somehow still make it to Austin every March for SXSW. Over the years at the show, I've accidentally agreed to be dunked in a freezing cold dunk tank, hosted the most popular and SHORTEST SXSW MEETUP (yes, really — 7 minutes), and been featured in the SXSW magazine (see below).
These days, I write a monthly column for Inc. Magazine about Non-Obvious Books, host a podcast, and have been writing my award-winning Email Newsletter for six years. At the end of every year, I lead the Inc. Non-Obvious Book Awards, where we select the most fascinating non-fiction books of the year.
At SXSW 2026, I'll be sharing all-new insights on how we can stay human in a world surrounded by automation. Our Non-Obvious team will also be hosting several fun events, plus a few surprise moments we haven't announced yet.
Join our SXSW list to hear about everything first, and let's connect in person!
SXSWorld Magazine Feature:
ABOUT NON-OBVIOUS THINKING
How To See What Others Miss
The ultimate concise guide to innovative thinking in a noisy world.
If you want to have bolder ideas, think like a trailblazing futurist and discover the patterns of everyday life that most of us ignore, this guidebook will help!
Bestselling futurist Rohit Bhargava teams up with pioneering venture capitalist Ben duPont, to offer a new blueprint to bigger thinking and smarter insights.
The book blends Bhargava's expertise in identifying cultural, business, and societal trends with duPont's experience in fostering idea-sharing among diverse influencers. This unique collaboration introduces the SIFT framework, a four-step method to unlock creative potential: creating space, uncovering insights, adjusting focus, and defining the twist.
Ideal for entrepreneurs, creatives, and those challenging conventional thought, this actionable book will help any reader break free from conventional thought and unlock the potential to change the world, one observation at a time.
NON-OBVIOUS BOOKS AND MORE
Buy Non-Obvious Products!
ABOUT THE NON-OBVIOUS BOOK SERIES
Ten years of insights. Over 1 million readers. 100+ trend predictions.
25+ international book awards.
LISTEN TO THE NON-OBVIOUS PODCAST
Be More Interesting with the Non-Obvious Podcast!
