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LATEST NON-OBVIOUS STORIES...
Learn from groundbreaking thinkers as bestselling author Rohit Bhargava interviews them about their big non-obvious idea and why it matters.
The Non-Obvious Trends series curated and explored the most interesting and impactful trends shaping culture and business.
The Non-Obvious Business Guides series offers smart, actionable advice from renowned experts written for busy professionals who need more than a bloated and useless Dummies’ or Idiot’s Guide.
Created for book lovers, by book lovers, the awards go to the most compelling and original non-fiction reads of the year – announced every December since 2014.
Experience the world’s most ambitious conversation on diversity.
What Our
“When we asked the Non-Obvious Company to create a virtual training program, what they managed to deliver blew us away! The non-obvious trends were perfectly customized for our industry, and their content and delivery received rave reviews from our entire remote team spread across the country.”
Kaushal Shroff
Digital Marketing Director, Prudential
How to See What Others Miss
INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!
"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author
"Must read!" ―Sal Khan, Founder & CEO of Khan Academy
“Delightful.” ―Adam Grant, #1 NY Times Bestselling author
Shift Your Perspective. Be More Non-Obvious.
In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist, Ben duPont come together to offer a concise four step method to think bigger.
How to See What Others Miss and Predict the Future
Non-Obvious Megatrends is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career
How we will live, work, and thrive in the next decade
This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
A Book About How to Build a More
Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge of embracing diversity through the lens of twelve key themes and offers an actionable guide for truly building a more inclusive world.
Shift Your Perspective
Named a Webby Award Honoree! Join over 25,000 subscribers and read a weekly curated list of the most fascinating and non-obvious stories of the week.
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