Skip to Main Content
background

What is

NON-OBVIOUSTM?

home-stories yellow-lighter non-obvious-logo

Be More Interesting

Join the List

LATEST NON-OBVIOUS STORIES...

How We Inspire

Non-ObviousTM
Thinking

Non-Obvious
Keynote Speaking

Topics:

  • Innovation | How to be a Non-Obvious Thinker
  • Trends | 7 Non-Obvious Trends Shaping the Future
  • Marketing | The Art and Science of Non-Obvious Marketing
service image

Non-obvious Workshops

Topics:

  • Leading Innovation
  • Trend Curation + Forecasting
  • Storytelling + Persuasion
service image

The Non-Obvious Podcast

Shift Your Perspective. Be More Interesting.

Learn from groundbreaking thinkers as bestselling author Rohit Bhargava interviews them about their big non-obvious idea and why it matters.

service image

Non-Obvious Trends

The Bestselling Trends Series Readby over 1 Million People

The Non-Obvious Trends series curated and explored the most interesting and impactful trends shaping culture and business.

service image

Non-Obvious Business Guides

Like Having Coffee With an Expert

The Non-Obvious Business Guides series offers smart, actionable advice from renowned experts written for busy professionals who need more than a bloated and useless Dummies’ or Idiot’s Guide.

service image

Non-Obvious Book Awards

The Best Non-Fiction Books of the Year

Created for book lovers, by book lovers, the awards go to the most compelling and original non-fiction reads of the year – announced every December since 2014.

service image

Non-Obvious Diversity

We Can Create a More Inclusive World Together.

Experience the world’s most ambitious conversation on diversity.

service image

What Our

Clients say:

“When we asked the Non-Obvious Company to create a virtual training program, what they managed to deliver blew us away! The non-obvious trends were perfectly customized for our industry, and their content and delivery received rave reviews from our entire remote team spread across the country.”

Kaushal Shroff

Digital Marketing Director, Prudential

Non-Obvious thinking

How to See What Others Miss

INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!

"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author

"Must read!" ―Sal Khan, Founder & CEO of Khan Academy

“Delightful.” ―Adam Grant, #1 NY Times Bestselling author

Shift Your Perspective. Be More Non-Obvious.
In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist, Ben duPont come together to offer a concise four step method to think bigger.

book cover

Non-Obvious Megatrends

How to See What Others Miss and Predict the Future

Non-Obvious Megatrends is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career

The Future Normal

How we will live, work, and thrive in the next decade

This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

A Book About How to Build a More

Inclusive World

Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge of embracing diversity through the lens of twelve key themes and offers an actionable guide for truly building a more inclusive world.

Shift Your Perspective

Be More Interesting

Named a Webby Award Honoree! Join over 25,000 subscribers and read a weekly curated list of the most fascinating and non-obvious stories of the week.

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

Contact

What Are You Contacting Us About*: