Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Protective Tech
As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.
Read MoreTouchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Read MoreApproachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Read MoreEnlightened Consumption
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
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