Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Addictive Randomness

Creating “random” or unexpected content creates more engaging consumer experiences.

Addictive Randomness

About This Trend:

Marketers know there is power in the unexpected. In a world oversaturated by information and content, consumers are creating strong connections with unusual topics, and organizations are engaging people through a wider variety of narratives and subject matter.

A classic example of randomness, PostSecret is a community art project featuring postcards with the secrets of strangers. The secrets are anonymous, surprising, and completely addictive to read. The site has become one of the most visited ad-free sites in the world, and founder Frank Warren spends most his days on tour with thousands of postcards or for one of his three PostSecret books.

Google’s app, Google Arts & Culture, created a viral frenzy with a tool that matches your face to faces from paintings in their archives. Google understood that to make something truly engaging, it has to feel personal and novel, and give people something to talk about (even if its just a doppelganger from a classic painting).

People crave information, but to get them to stick around, return for more, or make a purchase, the information has to feel authentic, unexpected, and personal.

Icons_2011-brutaladd- Teal

Trend Longevity Rating

n/A

Relevant For:

Originally Published In:

Non-Obvious 2011

Related Trends:

Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

YellowBalloonTransparent_HighRes

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

What Are You Contacting Us About*: