The Non-Obvious Insights Newsletter

A Webby Award Winning
Newsletter To Help You
See What Others Miss.

Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

Non-Obvious Insights badge Webby Award Honoree 2022

The Archive

Read Past Issues
of the Newsletter

The Surprising Brand Winning Big At Cannes And Two Brands That Aren't issue artwork#70

The Surprising Brand Winning Big At Cannes And Two Brands That Aren't

Read This Issue →
Wellness BS, Chatbots To Save You Money and Why Sweden Doesn't Need Feminists issue artwork#69

Wellness BS, Chatbots To Save You Money and Why Sweden Doesn't Need Feminists

Read This Issue →
How To Your Keep Kids Safe Online, Apple's Evil New Video and a Town That Banned Photos issue artwork#68

How To Your Keep Kids Safe Online, Apple's Evil New Video and a Town That Banned Photos

Read This Issue →
The Future of Books, Publishing and Libraries issue artwork#67

The Future of Books, Publishing and Libraries

Read This Issue →
IKEA's Secret Insights, Google Explains Syria And The "Avolatte" issue artwork#66

IKEA's Secret Insights, Google Explains Syria And The "Avolatte"

Read This Issue →
LAUNCH ANNOUNCEMENT: Always Eat Left Handed (My New Book) Is Out! issue artwork#65

LAUNCH ANNOUNCEMENT: Always Eat Left Handed (My New Book) Is Out!

Read This Issue →
Slow Checkouts, Shoplifter Facial Tracking and an Espresso-Making Phone Case issue artwork#64

Slow Checkouts, Shoplifter Facial Tracking and an Espresso-Making Phone Case

Read This Issue →
The Failure Museum, Pringles' Flavor Clouds and Selfie Bans issue artwork#63

The Failure Museum, Pringles' Flavor Clouds and Selfie Bans

Read This Issue →
How Convenience Is Transforming Dating, Fast Food, Fashion And More issue artwork#62

How Convenience Is Transforming Dating, Fast Food, Fashion And More

Read This Issue →
The Awesome and Terrifying Future Of Influencer Marketing issue artwork#61

The Awesome and Terrifying Future Of Influencer Marketing

Read This Issue →
Why We Are So Easily Outraged (And What To Do About It) issue artwork#60

Why We Are So Easily Outraged (And What To Do About It)

Read This Issue →
Overrated Millennials And Why Brands Are Embracing Seniors Instead issue artwork#59

Overrated Millennials And Why Brands Are Embracing Seniors Instead

Read This Issue →
Royalty-Free Trademarks, Advertising Diversity and How To Be A Thought Leader issue artwork#58

Royalty-Free Trademarks, Advertising Diversity and How To Be A Thought Leader

Read This Issue →
7 Inventions That Will Change The World (Or Fail Spectacularly) issue artwork#57

7 Inventions That Will Change The World (Or Fail Spectacularly)

Read This Issue →
Trend: Robot Renaissance - How Robots Are Enabling The Future issue artwork#56

Trend: Robot Renaissance - How Robots Are Enabling The Future

Read This Issue →
6 Stories Celebrating Women You Didn't Hear Yesterday issue artwork#55

6 Stories Celebrating Women You Didn't Hear Yesterday

Read This Issue →
Agencies Embrace Trump's America, Elmer's Slime Problem & Why Digital IQ Is Falling issue artwork#54

Agencies Embrace Trump's America, Elmer's Slime Problem & Why Digital IQ Is Falling

Read This Issue →
Theme: Desperately Seeking Truth issue artwork#53

Theme: Desperately Seeking Truth

Read This Issue →
Theme: Future Of Loneliness issue artwork#52

Theme: Future Of Loneliness

Read This Issue →
LinkedIn Redesign, Whole Food's Big Idea and Tech That's Always Listening issue artwork#51

LinkedIn Redesign, Whole Food's Big Idea and Tech That's Always Listening

Read This Issue →
Super Bowl Best and Worst issue artwork#50

Super Bowl Best and Worst

Read This Issue →
Starbucks' Mobile Crisis, Lego's New Social Network, Realtor.com Invests In AR and How To Name Your Brand issue artwork#49

Starbucks' Mobile Crisis, Lego's New Social Network, Realtor.com Invests In AR and How To Name Your Brand

Read This Issue →
Professional Ghosting, Why We Prefer Serious Robots and the Secret Genius Of Trump's Paid Applauders issue artwork#48

Professional Ghosting, Why We Prefer Serious Robots and the Secret Genius Of Trump's Paid Applauders

Read This Issue →
Tokyo Toilets, the World's Rudest Billboard and Richard Branson's Next Big Idea issue artwork#47

Tokyo Toilets, the World's Rudest Billboard and Richard Branson's Next Big Idea

Read This Issue →

Showing issues 457–480 of 520 · page 20 of 22

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.