This Week’s Main Stories
Story 01Insight #1 - Minimalism in Design
Story 02Insight #2 - Reinventing How Produce Is Bought And Sold
Story 03Insight #3 - What Happens When Technology Is Always Listening?
Story 04Non-Obvious Product Of The Week: Travel JournalEven More Stories

Last week the team at Adobe Creative Cloud shared 7 design trends to watch and one was all about "monoline illustration" used by brands like Samsung and Casper, as well as "minimalism" as the web design above illustrates. This week both LinkedIn and Flipboard launched significant redesigns aimed at simplifying and decluttering the experience for users. The underlying movement seems to finally be bringing back something that information architects and usability consultants have been pushing since the early days of the web. More focus on usability and function and less on flash and attention-grabbing. Now all the world needs is for Buzzfeed to follow this lead.

Whole Foods opened its 468th location this week by putting a "Produce Butcher" to chop fruits and vegetables in the store for a mere $1 per pound. The Instagram photo of the idea has already gone viral. Another article I came across this week talked about a startup called Imperfect that has the inventive idea of home delivering produce that has been rejected by stores for being too big, small, curvy or funny looking. Other stores like Walmart and Intermarche in France have already been selling so-called ugly fruits and veggies for some time now. All this innovation in such a small niche category of overall grocery shopping struck me as the perfect example of creating change from the ground up. The most powerful impact could come if the example inspires more food producers to think about how they might make their products easier to use and less costly or wasteful to manufacture.

During the Super Bowl this past weekend, there were multiple reports of a Google ad accidentally triggering people's Google Home devices when it said the wake word in an ad. It's only a matter of time before some advertiser does that intentionally. All of which leads to the fascinating question of what becomes possible in a world where technology is always listening in the background? This week Deloitte released several technology predictions for 2017 around the rise of Machine Intelligence (a broader concept than AI) as the major trend to watch. As technology gets better at listening, it will also find its place in our daily conversations to suggest answers, offer tips or answer queries. It will also raise questions, like whether your Alexa transcript can be used against you in court. Questions this big cause cultural shifts just through their existence. This "always listening" topic will get bigger and bigger over the coming months.

I admit I am a bit of a journal junkie - and I love notebooks. This one is well designed, beautifully thought out and is much more than a notebook. Though I'm still waiting for mine to arrive in the mail I'm already a fan of the design.
Want More Non-Obvious Ideas?
The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.
One email every Thursday. No spam, unsubscribe anytime.
The Non-Obvious Insights Newsletter
The most interesting stories of the week, and why they matter. Join more than 100,000 readers.
One email every Thursday. No spam, unsubscribe anytime.