What’s In This Issue?
This Week’s Main Stories
Story 01Getty Offers New Collection Of Empowering Images Of Muslim Women
Story 02Campaign To Name More American Landmarks After Women
Story 03New Nike Russia Ad Challenges "What Girls Are Made Of"
Story 04The Rise Of Gender-Fluid Beauty Campaigns
Story 05The Powerful Story Of Einstein's Forgotten First Wife
Story 06Strong Museum To Launch "Women In Games" Exhibit In 2018Getty Offers New Collection Of Empowering Images Of Muslim Women
Searching for "muslim woman" in a Google image search currently yields a very biased result, but this initiative tackles that problem head on. It is such a simple but profound idea I found myself wondering as I was reading this piece why it took this long to do. Yet delayed or not, this is exactly the sort of thing that helps to address stereotypes directly by changing the most elementary of information sources ... what we encounter when we search for images on Google.
Campaign To Name More American Landmarks After Women
Currently 92% of outdoor monuments are dedicated to men in the U.S. but what if more were named after women? That is the aim of this public awareness campaign from BBDO focused on encouraging more streets and buildings to be named for women. Great idea, relevant for today, and exactly the kind of symbolic step that costs little but can do a lot in terms of inspiring the next generation.
New Nike Russia Ad Challenges "What Girls Are Made Of"
Most of us don't really pay attention to how something simple like a childhood nursery rhyme and song can perpetuate old stereotypes about girls. In this powerful ad from Nike Russia, a little girl sings a well known Russian song about what girls are made of, and then changes the words in an empowering way. The ad is exactly what you would expect from Nike - celebrating sports and powerful women ... and it delivers a punch.
The Rise Of Gender-Fluid Beauty Campaigns
In the coming years there will be more brands focusing attention on the idea of "gender fluidity" and a growing number of people who don't associate themselves solely as men or women. This ad from a cosmetics brand does use the cliche tag of "blurring the lines," but the ad is a valuable reminder that even though sometimes people who associate with both genders are seen as "alien," this is something we are all going to see more and more.
The Powerful Story Of Einstein's Forgotten First Wife
History is filled with the stories of powerful men and their relatively forgotten wives, but I found this one particularly interesting. The account of Einstein's first wife, and in particular her contributions to his research are certainly forgotten but perfect as a piece of history that should be uncovered and talked about. This is just the sort of article you can spend some time reading and digesting. It is a long read, but definitely worth the time.
Strong Museum To Launch "Women In Games" Exhibit In 2018
You may not think about the role of women in video games as being an entirely positive or empowering thing, but this exhibit aims to change that perception. Starting next year, the Strong Museum in Rochester, New York will open a new exhibit celebrating the contributions of women in the world of gaming and serve as a resource for fans, collectors and students to enjoy and learn from.
