Non-Obvious Trends

Non-ObviousTM Trends

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Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.

man and transgender symbol

About This Trend:

What is gender? How many gender classifications do we need? Neither of those questions has a definitive answer. Even the words we can use to describe gender today are expanding: non-binary, genderless, nonconforming, gender fluid, trans, asexual, and polygender are just a few. As a result, we are seeing a shift toward a safer, more inclusive and “ungendered” way of thinking that is affecting everything from entertainment and products to marketing, recruiting and workplace practices.


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Non-Obvious 2018
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