Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Truthing

As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.

Computer Keyboard

About This Trend:

Today the lines between truth, lies, satire and fiction have become blurrier than ever before. The term “fake news,” which had no meaning two years ago, has become one of the most popular accusations traded between politicians and media personalities alike.

We are surrounded by routine sensationalism peddled by 24-hour news channels desperate to invent a perpetual stream of “breaking news.” Lost in the midst of all this televised finger wagging is a shared sense of reality. As more of us look inward for our own definitions of the truth, the result is a trend we call Truthing, when the personal quest for facts leads each of us (for better and worse) to rely on direct observation, personal experience, face-to-face-interactions, and the opinions of those who look, talk, and think like we do.

truthing

Trend Longevity Rating

A

Relevant For:

Originally Published In:

Non-Obvious 2019
Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

Newsletter Subscribe

YellowBalloonTransparent_HighRes

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

Contact

What Are You Contacting Us About*: