Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Precious Print

Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.

Robot Renaissance

As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.

Self-Aware Data

As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.

Moonshot Entrepreneurship

A new generation of entrepreneurs are thinking beyond profit and making social impact, not financial performance, at the center of their organizations’ missions.

Outrageous Outsiders

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

Mainstream Mindfulness

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

Invisible Technology

As technology becomes more sophisticated, it becomes better at predicting and anticipating needs, protecting us, and providing utility while blending seamlessly into our lives.

Passive Loyalty

A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.

Fierce Femininity

Over the past few years the fierce, independent woman has emerged, redefining the concept of femininity and reimagining gender roles across the political, cultural, and social realms.

Desperate Detox

As technology, media clutter and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.

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