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2017
Non-Obvious

How to Think Different, Curate Ideas & Predict The Future

Building on the success of hitting the Wall Street Journal best seller list in 2015, this all new edition features 15 brand new trends and an updated section with a recap on all trends from four previous years of research. In this new report, readers are introduced to the ideas of “Passive Loyalty” (a shift in how brands must engage consumers and generate true loyalty), “Fierce Femininity” (new revolution in how women are being portrayed in media and culture, and stepping out in business), and “Invisible Technology” (how technology increasingly anticipates our needs and blends unnoticeably into our lives). This 2017 Edition also earned a Silver Medal for Business Theory from the highly competitive Axiom Book Awards.

Awards The Series Has Won...

Eric Hoffer Award Seal 2021
2020 Stevie Winner American Business Awards - Gold
Indie Book Awards
Axiom Book Awards Gold Medal
Readers' Favorite Book Award Winner
Media Ecology Association
Soundview 2020 BestBook Badge Gold
Indie Book Awards
summaries.com
Independent Press Award
Berry-AMA Book Prize Finalist
Eric Hoffer Award Seal 2021
CES Innovation Award
Independent Publisher Book Awards
Axiom silver medal badge
National Indie Excellence Awards
International Book Awards Finalist
Non-Fiction Book Award - Gold
Pinnacle Book Achievement Award

Available for Purchase

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