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2011
Non-Obvious

15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything

The first edition of the Trend Report first introduced the idea of “Likeonomics” – which Rohit later developed into the concept for his second full length book. Aside from this idea, the report was one of the first to predict the rise in importance of content curation as a way of organizing the growing ranks of information online. The report also explored the rapid growth of real time customer service through social media and the increasing number of marketing campaigns featuring employees as heroes (ie – “I’m an IBM’er) as well as using “Brutal Transparency” like Domino’s and Southwest Airlines.

Non-Obvious 2011

Awards The Series Has Won...

Eric Hoffer Award Seal 2021
2020 Stevie Winner American Business Awards - Gold
Indie Book Awards
Axiom Book Awards Gold Medal
Readers' Favorite Book Award Winner
Media Ecology Association
Soundview 2020 BestBook Badge Gold
Indie Book Awards
summaries.com
Independent Press Award
Berry-AMA Book Prize Finalist
Eric Hoffer Award Seal 2021
CES Innovation Award
Independent Publisher Book Awards
Axiom silver medal badge
National Indie Excellence Awards
International Book Awards Finalist
Non-Fiction Book Award - Gold
Pinnacle Book Achievement Award

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