Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Archives: Trends
Overwealthy
Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.
Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Deliberate Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Robot Renaissance
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
Innovation Envy
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
B2Beyond Marketing
To simplify daily life, people are shedding their excess “stuff,” seeking pared-down experiences and even ways to unclutter their digital identities.
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
