Non-Obvious
Megatrends

The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.

As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.

The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.

Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.

In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.

Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.

Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.

The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.

Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.