The Non-Obvious™ Company
The World Needs
More Non-Obvious
Thinking.
We help leaders be more open-minded, see what others miss and be more interesting.
About Our Work
How We Help You Be Non-Obvious
Keynote Speaking
High Energy Talks
From Rohit Bhargava
Do you need a speaker that can help your audience be more innovative and anticipate the future? For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations.
Learn More →
Workshops
Hands-on sessions
that unlock new ideas.
Customized workshops on trend curation, innovative thinking and storytelling, built around the signature Haystack Method for spotting the patterns others miss. Delivered in person or virtually, for leadership offsites, team trainings and everything in between.
Learn More →
The New Book · Releases Nov 10, 2026
Learn the words
of the future.
Future Words is a non-obvious glossary of 100 of the most important terms that do not exist yet, but soon will. Written by Rohit Bhargava and Henry Coutinho-Mason, it is a field guide to the ideas that will shape the next decade.
The Unwondering Project →
Non-Obvious Trends
A decade of trends.
One million readers.
The bestselling Non-Obvious Trends series ran for ten annual editions and culminated in Non-Obvious Megatrends, a Wall Street Journal and USA Today bestseller. Explore the full collection of curated trends, see how the predictions held up over time and download past reports for free.
Explore The Trends →
The Non-Obvious Book Awards
The best non-fiction
books of the year.
Every year.
No categories. No entry fees. Every submitted book actually read by our review team. Explore a decade of winners, shortlists and 100-book longlists, plus curated best-books lists for every kind of reader.
Explore The Awards →
Non-Obvious Thinking
How to see what
others miss.
The bestselling book from Rohit Bhargava and Ben duPont teaches the four-step SIFT method to create more space, uncover insights, focus your ideas and craft the twist. Endorsed by legendary thinkers from Tony Robbins to Adam Grant, and read in under two hours.
Learn The SIFT Method →
The Non-Obvious Insights Newsletter
The stories you’ve
been missing.
Every Thursday, this newsletter features fascinating stories to help you be more interesting, curated from hundreds of sources.
Retailers Remove Self Checkouts, YouTube's Big News and Replacing Dating Apps
September 17, 2026Singapore Pays Citizens To Read, Why We Finally Saved the Whales and How To Deal with Obtuse Leaders
September 10, 2026The Upside of Rage Watching, Why Dumb Awards Matter and the Age of Shamehires
September 3, 2026The Unwondering Project, Tales of Route 66 and Japan's Vending Machine Obsession
The Non-Obvious Show Podcast
One big non-obvious
idea per episode.
On The Non-Obvious Show, Rohit sits down with groundbreaking thinkers, authors and unconventional experts. Each conversation is built around a single big idea that will shift your perspective, in under thirty minutes.
Listen In →Non-Obvious Live Experiences
The Non-Obvious
7 Minute Meetup.
Networking is broken, but we all still need to connect. Our signature gathering replaces small talk with a single question: what is something non-obvious about you? Host one at your next event, or explore all of our live experiences, from the Non-Obvious House to the Pajama Party.
