OUR GUIDES ARE FOCUSED, USEFUL, NON-OBVIOUS AND AUTHENTIC.
Not for Dummies or Idiots. Smart advice for smart people.
Our Story
None of us want to live in a world led by ignorance, and with readily available access to information online, there’s no need to settle for outdated approaches. Our Non-Obvious Guides empower readers to navigate complex topics intelligently, ensuring that they no longer have to read or live like dummies or idiots.
We have worked with an amazing team of editors, designers, educators, and publishing professionals to lay the groundwork for a revolutionary guidebook series. Written by esteemed experts, these engaging guides are tailored for “Time-Starved Doers” and aim to provide genuine advice for discerning individuals in a conversational tone akin to having a coffee chat with an expert. With credible insights and practical solutions, each guide is visual, easy to read, and filled with templates and resources to help readers get things done.