The Non-Obvious Guide To
Event Planning
Second EditionEngage any audience, manage every detail and create more unforgettable events. Most events are boring, but they do not have to be. This second edition is updated with dozens of tips for virtual and hybrid events.
Inside The Guide
What you will learn.
- How to craft events that engage people and change minds
- How to conquer distraction with tested methods that hold attention
- What TED talks can teach us about producing better events
- How to do all of it for less money and in less time
Look Inside
Built around templates,
not walls of text.


The Author
Andrea Driessen
Andrea Driessen is an internationally award-winning business owner with thirty years in the event industry. She helped organize TEDxSeattle for nearly eight years and is a two-time TEDx speaker herself, with decades of experience delivering everything from large-scale in-person events to hybrid gatherings.
- Distinguished Favorite, How-To, 2020 Independent Press Awards
- Winner, Communications and Public Relations, 2019 International Book Awards
- Winner, Best Nonfiction Series, 2019 Independent Publisher Book Awards
Online Resources
Templates and extras
from the book.
Downloadable templates, bonus materials and additional content from the book.
- [RESOURCES] Re-usable Content MapCopyright Andrea Driessen
- [RESOURCES] Deep Dive On Producing Great PanelsFrom curating panelists to choosing AV to extending the experience after your event (Chapter 6)
- [RESOURCES] Minimum Font SizeWhat to use on slides based on variables such as screen width (Chapter 11)
- [TEMPLATES] Event Planning TimelinesThe 4 to 6 month timeline, the in-a-pinch timeline and the hybrid event timeline
Keep Looking
Nine more guides
on the shelf.
Every guide in the series is written by a practitioner and sized to be finished in about an hour.








