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Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

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Metaverse Marketing, Greatest Tourism Video, Being Indian Enough + Inescapable Nostalgia issue artwork#314

Metaverse Marketing, Greatest Tourism Video, Being Indian Enough + Inescapable Nostalgia

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Paying Leopards For Spots, World's Greediest Billionaire + Business Lesson From Mike Tyson issue artwork#313

Paying Leopards For Spots, World's Greediest Billionaire + Business Lesson From Mike Tyson

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The Stupidity of Green Rivers, 10 Breakthrough Technologies and How Pubes Can Save The Planet issue artwork#312

The Stupidity of Green Rivers, 10 Breakthrough Technologies and How Pubes Can Save The Planet

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SXSW Preview, Amazon Shuts Its Terrible Bookstores and the Woman Behind Unique Airbnbs issue artwork#311

SXSW Preview, Amazon Shuts Its Terrible Bookstores and the Woman Behind Unique Airbnbs

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The World's Tiniest Brand Canvas, Rethinking Einstein's Theory and How To Help The Ukraine issue artwork#310

The World's Tiniest Brand Canvas, Rethinking Einstein's Theory and How To Help The Ukraine

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The Overthrow of Hawaii, CNN's Trust Betrayal & Forcing Politicians To Watch Dystopian Sci-Fi issue artwork#309

The Overthrow of Hawaii, CNN's Trust Betrayal & Forcing Politicians To Watch Dystopian Sci-Fi

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Disney's Planned Community, Biggest Parenting Taboo and Humans Losing Sense of Smell issue artwork#308

Disney's Planned Community, Biggest Parenting Taboo and Humans Losing Sense of Smell

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Why I Finally Redesigned My Website, Super Bowl Ad Preview and the Birds Aren't Real Movement issue artwork#306

Why I Finally Redesigned My Website, Super Bowl Ad Preview and the Birds Aren't Real Movement

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Fake Scarcity, Good Mansplaining and Indonesia's Sinking Capital issue artwork#305

Fake Scarcity, Good Mansplaining and Indonesia's Sinking Capital

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The Gossip Industry, Ghost Flights and Why Inexperienced Politicians Keep Winning issue artwork#304

The Gossip Industry, Ghost Flights and Why Inexperienced Politicians Keep Winning

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Hypnotic Dining, Pet Cloning and the Hidden Shame of Unvaccinated Deaths issue artwork#303

Hypnotic Dining, Pet Cloning and the Hidden Shame of Unvaccinated Deaths

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People Named Kovid, What NFL's Wildest Game Can Teach and Why You Should Sleep Twice A Night issue artwork#302

People Named Kovid, What NFL's Wildest Game Can Teach and Why You Should Sleep Twice A Night

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Lickable TV, the "Distraction of the Century" and Why Gen Z Hates Millennials issue artwork#301

Lickable TV, the "Distraction of the Century" and Why Gen Z Hates Millennials

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27 Non-Obvious Stories That Offer A "Year In Review" Recap of 2021 issue artwork#300

27 Non-Obvious Stories That Offer A "Year In Review" Recap of 2021

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The Best Non-Fiction Books of 2021, Google's Year In Search and a Disastrous Michelin Meal issue artwork#299

The Best Non-Fiction Books of 2021, Google's Year In Search and a Disastrous Michelin Meal

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6 Biggest Book Trends, What Makes a Great Whistleblower + Why Ocean Cleanup May Be Pointless issue artwork#298

6 Biggest Book Trends, What Makes a Great Whistleblower + Why Ocean Cleanup May Be Pointless

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Sentient Octopuses, Thanksgiving Stories You Can Retell and Non-Obvious Black Friday Deals issue artwork#297

Sentient Octopuses, Thanksgiving Stories You Can Retell and Non-Obvious Black Friday Deals

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2021's Best Inventions, the Truck Driver Shortage Myth and a Life Saving Advertising Idea issue artwork#296

2021's Best Inventions, the Truck Driver Shortage Myth and a Life Saving Advertising Idea

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Will Smith and Beyond Diversity, TikTok Time Travel and Mr Wonderful's Terrible Job Advice issue artwork#295

Will Smith and Beyond Diversity, TikTok Time Travel and Mr Wonderful's Terrible Job Advice

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Diwali Goes Mainstream, What Happened In Virginia and the Best New 2021 Dictionary Words issue artwork#294

Diwali Goes Mainstream, What Happened In Virginia and the Best New 2021 Dictionary Words

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Heinz Tomato Blood, Women Returning To Work and How To Get Into College issue artwork#293

Heinz Tomato Blood, Women Returning To Work and How To Get Into College

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Showing Censored Art, Learning Innovation From Package Design and a SXSW 2022 Announcement issue artwork#292

Showing Censored Art, Learning Innovation From Package Design and a SXSW 2022 Announcement

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Why Visualizations Fail, Making Baseball Less Boring and Secrets of Squid Game issue artwork#291

Why Visualizations Fail, Making Baseball Less Boring and Secrets of Squid Game

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The Decline of Clubhouse, Dubai World Expo + Why Marketers Are To Blame For Facebook issue artwork#290

The Decline of Clubhouse, Dubai World Expo + Why Marketers Are To Blame For Facebook

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Showing issues 217–240 of 520 · page 10 of 22

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