Human Mode
Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
One of the ten megatrends from Non-Obvious Megatrends, the #1 Wall Street Journal bestselling finale of the trend series, distilled from a decade of research.
The Evolution · 10 past trends led to this megatrend
How Human Mode Evolved
Content shared on social media gets more emotional as people share amazing examples of humanity and brands inject more into their marketing communications efforts.
As people seek more personal and human experiences, brands and creators intentionally focus on using personality, quirkiness, and intentional imperfections to make their products and experiences more authentic and desirable.
A rise in virtual reality experiences will lead to greater human and corporate empathy thanks to the immersive ability to see the world through unfamiliar eyes.
Luxury is no longer defined by scarcity and privilege, but rather through more down-to-earth human experiences that create unforgettable moments worth sharing.
As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving other people.
Empathy becomes a driver of innovation and revenue and a point of differentiation for products, services, hiring, and experiences.
Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
