Human Mode

Influencers lend social capital to brands, helping the most human brands win.

Social media allow direct access to previously unreachable celebrities.

Large and small brands demonstrate humanity by featuring employee stories.

Companies find more ways to avoid being faceless and show their humanity.

Content shared on social media gets more emotional as people share amazing examples of humanity and brands inject more into their marketing communications efforts.

As people seek more personal and human experiences, brands and creators intentionally focus on using personality, quirkiness, and intentional imperfections to make their products and experiences more authentic and desirable.

A rise in virtual reality experiences will lead to greater human and corporate empathy thanks to the immersive ability to see the world through unfamiliar eyes.

Luxury is no longer defined by scarcity and privilege, but rather through more down-to-earth human experiences that create unforgettable moments worth sharing.

As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving other people.

Empathy becomes a driver of innovation and revenue and a point of differentiation for products, services, hiring, and experiences.