The Future Normal
30 Trends Shaping
The Future Normal.
From Rohit Bhargava and renowned British futurist Henry Coutinho-Mason: the trends shaping how we will live, work and thrive in the next decade, researched through rare access to innovative labs and testing facilities across the globe, and launched from the stage at SXSW 2023.
How We Will Connect, Get Healthy and Thrive
Multiversal Identity
What if we could all be our real and most authentic selves both online and offline?
Immersive Entertainment
What if you could be part of entertainment instead of watching it passively?
Certified Media
What if you could trust the authenticity of the media and content you consume?
Stealth Learning
What if you could educate yourself using the very videos and games that are typically written off as a waste of time?
Ending Loneliness
What if closing the generation gap could cure loneliness at any age?
Virtual Companionship
What if you could develop a meaningful relationship with an app or a robot?
Psychedelic Wellness
What if mainstream medicine tuned into the mental health benefits of psychedelics?
Ambient Health
What if buildings and homes protected and even boosted our health and well-being?
Green Prescriptions
What if doctors prescribed nature like they prescribe drugs?
Metabolic Monitoring
What if tracking your glucose level became as normal as counting your steps?
How We Will Live, Work and Consume
Augmented Creativity
What if artificial intelligence could make humans more creative?
Remote Work For All
What if even the most physical of jobs, from tattooists to truck drivers, could be done remotely?
Work Deconstructed
What if work flexibility meant sharing your job equally with a partner?
Reflective Cultures
What if our organizations’ cultures reflected the societies in which they operate?
Big Brand Redemption
What if more of the world’s biggest businesses prioritized doing good over profits?
Impact Hubs
What if your office space could contribute to the local economy and community?
Unnaturally Better
What if “fake” was better?
Calculated Consumption
What if we started tracking our carbon footprints in the same way we track our calorie or salt intakes?
Guilt-Free Indulgence
What if you didn’t have to give up products and experiences that are not great for you or the planet?
Secondhand Status
What if buying pre-loved goods became a sign of savviness and source of pride?
How Humanity Will Survive
New Collectivism
What if startup founders dreamed of more than venture capital and unicorns?
Good Governing
What if government policies were recognized for actually making citizens’ lives better?
The 15-Minute City
What if every long journey in the city was cut to 15 minutes?
Inhuman Delivery
What if you could get anything delivered to your doorstep within minutes?
Urban Forests
What if we invested in more green infrastructure to make cities more sustainable?
Nu-Agriculture
What if we could make clean, abundant food for everyone out of thin air?
Waste-Free Products
What if you could throw things away with a clean conscience?
Millions of Microgrids
What if you could generate your own energy, reliably and cheaply?
Making Weather
What if humanity could control the weather to fight the effects of global warming?
Beyond Net Zero
What if companies aimed beyond going carbon neutral and toward being actively regenerative?
Want To Use These Trends?
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