Corporate Humanism
Companies find their humanity as they create more consumer-friendly policies and practices, spend more time listening to customers, and encourage employees to represent them in public.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This may be the most enduring of all the trends we have predicted over the past nine years as we constantly see new examples of companies finding their humanity and avoiding facelessness.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Corporate Humanism was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
Explore The Human Mode Megatrend →
