Approachable Celebrity
As social media allow direct access to previously unreachable celebrities, politicians, and athletes, we see more of their personalities, for better or worse, and can engage with them as real people.
Trend Longevity Rating
a strong prediction that largely held up
How this trend held up
Using social media to directly engage famous people has become easy, but that ease has forced celebrities to find new ways to manage the volume, filter cyberstalkers, and make themselves less approachable.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Approachable Celebrity was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
Explore The Human Mode Megatrend →
