Lovable Unperfection
Today successful marketing campaigns increasingly focus on using the power of personality, quirkiness, and imperfections to create authentic connections with customers.
This trend was curated in the 2014 and 2017 editions of the Non-Obvious Trend Report.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
The idea that brands and leaders are showing vulnerability and building trust through a willingness to share flaws continues to resonate and is a key ingredient in brands acting more human.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Lovable Unperfection was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
Explore The Human Mode Megatrend →
