Shareable Humanity
Content shared on social media gets more emotional as people share amazing examples of humanity and as brands inject more feelings into marketing communications efforts.
Trend Longevity Rating
a partial prediction that evolved differently than expected
How this trend held up
While human stories matter, this trend was negatively affected by fatigue from overly dramatic media stories and click-baiting headlines, which have made people far more skeptical of such stories.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Shareable Humanity was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
Explore The Human Mode Megatrend →
