Likeonomics
Brands, products, and services succeed by being more human, mission driven, and personally likeable through their policies and people, gaining an advantage over less empathetic competitors.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
The fundamental truth of human relationships underlying this trend keeps growing as more brands focus on building personal connections with customers and being consistently likeable.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Likeonomics was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.
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From Trend To Book
This trend inspired an entire book.
Likeonomics was the most popular trend in the very first Non-Obvious Trend Report, and it kept growing after that report was published. In 2012 it became a book of its own, arguing that people choose to do business with people they like, and that likeability is a skill anyone can build rather than a personality trait you are born with.
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