Flux Commerce
The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.
Industry: Technology
Protective Tech
As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.
Data Abundance
The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.
Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Instant Knowledge
The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.
Amplified Identity
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.
Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Innovation Envy
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
