Flux Commerce
The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.
Industry: Media and Entertainment
Data Abundance
The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.
Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
Attention Wealth
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Instant Knowledge
The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.
Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Amplified Identity
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Robot Renaissance
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
