The Future
Normal
How We Will Live, Work and Thrive In The Next Decade
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Whether donning full body haptic suits, testing generative AI (ChatGPT) or sampling cultivated meat, their research has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think.
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About The Authors
Rohit Bhargava
Founder, Non-Obvious Company
Rohit Bhargava has dedicated his career to bringing more humanity back to business. He is the best selling author of six books on marketing, innovation and leadership and has been invited to speak at more than 500 events in 32 countries. Rohit is the founder of the Non-Obvious company, frequently advises some of the world’s largest brands and has been featured in Fast Company, GQ and the New York Times. He lives in Washington DC with his wife and two boys, loves the Olympics and believes in listening before speaking.
Henry Coutinho-Mason
Managing Director, Trendwatching
Henry Coutinho-Mason runs TrendWatching’s global activities on a daily basis and is a sought-after keynote speaker. In the past three years, he has given over 50 keynote presentations in more than 25 countries across six continents. He is regularly quoted as a trend expert, including in the Financial Times, The New York Times, Fast Company and The Economist; as well as appearing on television networks such as CNBC, the BBC and Al Jazeera. In a past life, he was a qualified accountant and is responsible for introducing “flawsome” into the business lexicon.
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