Non-Obvious^TM Trend Collection

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.

Ungendered

Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.

Brand Stand

Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.

Backstorytelling

Organizations are using the power of stories to share and transmit relatable missions and values that generate and solidify customer loyalty.

Overtargeting

Lured by the promise of Big Data, organizations sometimes segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.

Manipulated Outrage

New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.

Enlightened Consumption

Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.

Lightspeed Learning

The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.