Non-Obvious^TM Trend Collection

Fad Fatigue

Consumers are becoming wary of innovations that frame themselves as the “next big thing.”

Extreme Uncluttering

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Strategic Spectacle

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Muddled Masculinity

The rising empowerment of women and reevaluation of the concept of gender itself are causing widespread confusion and angst about what it means to be a man today.

Artificial Influence

Creators, corporations, and governments are using virtual experiences and installations to shift public perception, sell products, and even turn fantasies into reality.

Retrotrust

Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those with which they have a strong sense of nostalgia.

Side Quirks

A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.

Truthing

As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..