Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.
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Culting of Retail
Online retailers who offer a unique user experience inspire brand loyalty.
Addictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Locationcasting
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
Reimagining Charity
Brands and entrepreneurs are creating innovative new models for giving back
App-ification of the Web
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Instant PR & Customer Service
Real-time communication is transforming essential business functions.
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