Skip to Main Content

Welcome to The

Non-ObviousTM Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

Filter By:

Real-Time Logistics

Online conversation allows instant logistical & supply chain adjustments for brands.

Digital Afterlife

New tools simplify the process of creating memorial sites & managing inevitable red tape when loved ones die.

Medici Marketing

Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.

Charitable Engagement

Charities combine fundraising with engagement to inspire loyalty among supporters.

Co-Curation

The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.

Measuring Life

Tracking tools and wearables offer personalized data to monitor and measure daily activities.

Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.

Social Loneliness

With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world.

Ethnomimicry

Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products.

Get the Non-Obvious Collection!

Want Trends?

Get New Insights Every Thursday

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,0000 subscribers and sign up today.

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

Contact

What Are You Contacting Us About*: