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Welcome to The

Non-ObviousTM Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Degree-Free Learning

The quality of E-learning is skyrocketing, as more students consider alternatives to traditional college educations.

Healthy Content

Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.

Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.

Me-Funding

As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.

Human Banking

Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.

Partnership Publishing

Aspiring authors and publishing professionals team up to create “in-it-together” publishing models.

Retail Theater

The physical in-store experience, enhanced by social media, will drive loyalty and purchase.

Tagging Reality

People are making better use of physical objects to unlock virtual interactive content.

Social Artivism

Artists are using social media to make stronger statements and support social causes that matter to them.

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