Today, many of the most popular online “news” destinations are replacing traditional journalism with smart curation, gathering content from across the web and using persuasively written sensational headlines to drive millions of views.
As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.
Better support, incentives, and tools for entrepreneurs make it possible for anyone with an idea to launch a startup knowing that the costs and risks of failure are not as high as they once were.
Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.
As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
New services and technology make it easier for people to keep their investments and purchases local.
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
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