Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Approachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Read MoreUngendered
Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Read MoreManipulated Outrage
New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.
Read MoreEnlightened Consumption
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
Read MoreLightspeed Learning
The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.
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