Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Tagging Reality

People are making better use of physical objects to unlock virtual interactive content.

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The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.

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Measuring Life

Tracking tools and wearables offer personalized data to monitor and measure daily activities.

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Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.

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App-ification of the Web

Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.

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Crowdsourced Innovation

Brands are turning to crowdsourced platforms to collect ideas from consumers.

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