
Human Mode
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
To simplify daily life, people are shedding their excess “stuff,” seeking pared-down experiences and even ways to unclutter their digital identities.
Creators, corporations, and governments are using virtual experiences and installations to shift public perception, sell products, and even turn fantasies into reality.
Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those with which they have a strong sense of nostalgia.
Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.
Organizations are using the power of stories to share and transmit relatable missions and values that generate and solidify customer loyalty.
Lured by the promise of Big Data, organizations sometimes segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Have a Question or Inquiry?
All emails will get a response within 24 hours!