Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Desperate Detox
As technology, media clutter and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.
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Side Quirks
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
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Optimistic Aging
After years of being told that aging is something we should hide, society is starting to appreciate the upside of getting older: financial freedom, respect, and time that the “third lifetime” can offer.
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Strategic Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
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E-mpulse Buying
While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.
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Selfie Confidence
As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.
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Everyday Stardom
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
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Media Binging
As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.
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Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
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