Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
Filter By:
Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Read MoreAmplified Identity
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.
Read MoreStrategic Spectacle
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreMuddled Masculinity
The rising empowerment of women and reevaluation of the concept of gender itself are causing widespread confusion and angst about what it means to be a man today.
Read MoreSide Quirks
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
Read MoreUngendered
Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.
Read MoreEnlightened Consumption
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
Read MoreFierce Femininity
Over the past few years the fierce, independent woman has emerged, redefining the concept of femininity and reimagining gender roles across the political, cultural, and social realms.
Read More