Non-Obvious^TM Trend Collection

Flux Commerce

The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.

Data Abundance

The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.

Purposeful Profit

Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.

Attention Wealth

In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.

Human Mode

Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.

Revivalism

Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.

Ungendering

Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.

Amplified Identity

As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.

Passive Loyalty

A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.