Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Touchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Read MoreApproachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Read MoreDisruptive Distribution
New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers.
Read MoreVirtual Empathy
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Read MorePrecious Print
Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.
Read MoreDeep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
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